Optimiza Demand Planner Software
Why Optimiza Demand Planner?
Optimiza Demand Planner or ODP is an advanced demand planning
application. It is designed to allow an organisation to build and
maintain an accurate demand forecast within their business. The
tool is designed to give demand planners an early and accurate view
of future sales plans, booked orders and demand forecasts, allowing
rapid and effective decision-making.
Companies can typically expect a 15-20% improvement in forecast
accuracy. Research has shown that this typically results in:
- On average 15% less inventory
- 17% improvement in perfect order performance
- A 35% shorter cash-to-cash cycle
The impact on a company's financials is significant, with few
other planning initiatives being able to yield equivalent
returns.
Simple item level forecasting can satisfy many businesses, but
with ever-increasing complexity being introduced by shorter product
life cycles, every expanding regional and global customer bases and
an explosion of new product variations and alternative brands,
advanced demand management becomes a necessity.
Demand Planning for ever increasing
complexities!
In addition, the way we do business is also changing.
Manufacturers, distributors, wholesalers and retailers need to
constantly collaborate with their suppliers to ensure they are
synchronised with demand variations caused by promotional plans and
new product introductions. Hence, the need for an accurate and
up-to-date demand forecast is greater than ever and the challenge
companies face is to design an effective multi-dimensional model
for your business that handles this complexity but is still easy to
understand, operate and maintain. Optimiza Demand Planner has been
designed to meet these requirements.
Functionality
ODP uses multi-level forecasting techniques that dynamically
calculate seasonality and trends, intelligently selecting the right
algorithm for each product level and aggregating or disaggregating
the results up or down the product, geographical and / or channel
hierarchy.
ODP allows the user to incorporate causal factors such as 'Hours
of Sunlight' or 'mm of rain' when generating the forecasting.
ODP has a highly effective forecast accuracy and alerts function
that ensures that focus is directed to the areas that will make the
biggest difference to the business.

ODP includes a concept unique to sales forecasting software,
called Data Streaming. This allows the forecast to be viewed and
managed from any angle, for example:
- Marketing can view and manage the forecast by channel
- Sales can manage and view the forecast and budget by account
manager
- Finance can manage and view the forecast by cost and
revenue
- Production can manage and view the forecast by units and
volume
- Logistics can manage and view the forecast by inventory
type.

ODP provides one single version of the truth, ensuring that all
users look at the same numbers from different angles, making sense
of what they see, and turning data into decision making
information.
ODP provides the most flexible screen layouts and security
settings available in sales forecasting software. Users can be
provided with any level of access to functionality, products,
families and models. This makes demand management collaboration a
reality, giving you confidence that all users, including customers
and suppliers, can view and edit only what is relevant to them.
ODP allows for Profiling which lets the user set up any number
of events, promotion types, or demand profiles that can be applied
to individual items or families of products. Profiles can be viewed
in libraries that allow the user to apply them with ease. In this
way, the system can learn from past events and enhance future
forecasts.
Please see the Optimiza Demand Planner product sheet, below