A household name in UK grocery shopping, Sainsbury's serves 30,000 products to over 16 million customers a week from 752 stores. With a commitment to shoppers, Sainsbury's understands its obligation to provide the right stock at the right time and price.

Telstra is a leading telecommunications and information services company with a presence in 17 countries including China. Headquartered and with one of the best known brands in Australia, they offer a broad range of products and services competing in all telecommunications markets.

When worldwide pharmaceutical group Teva Pharmaceutical Industries opted for Optimiza Demand Planner to tackle some industry-specific demand planning issues, results proved instant and remarkable.

Apollo (now ThyssenKrupp Aerospace) is one of the world’s largest suppliers of high-value metals, with sales exceeding £120 million a year. The Company holds over £35 million in inventories world-wide, with three primary sites in the UK as well as six other international locations.

With the Far East now dominating the supply scene, the challenge is now one of predicting future good needs up to six months in advance. Add to that the restrictions of minimum order quantity and the constraints of containers, trade merchants, such as WYKO, perform a delicate balancing act on a day-to-day basis.